On August 31,the Ministry of Commerce and six other departments issued“Implementation Opinions on Promoting the Expansion and Upgrading of Commodity Consumption”, proposing20 specific measuresto steadily expand the scale of commodity consumption during the “15th Five-Year Plan” period.

Commodity consumption is an important area for boosting consumption and benefiting people’s livelihoods. In building a strong domestic market, developing new quality productive forces, and meeting people’s needs for a better lifeetc.play an important leading and supporting role. To implement the decisions and arrangements of the Party Central Committee and the State Council,promote the expansion and upgrading of commodity consumption, the following implementation opinions are hereby proposed.

I. Overall Requirements

Adhere tothe guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era,deeplyImplement the guiding principles of the 20th National Congress of the Communist Party of China and the 20th Central Committee’ssuccessiveplenary sessions,earnestly implement the 15th Five-Year Plan outline, strengthen brand leadership, standard upgrades, and application of new technologies,focus on promoting consumption of major durable goods,steadily increase consumption of daily necessities andconsumer goods,Support featured productsConsumption, cultivate and strengthen upgraded categories ofgoodsconsumption,promote the expansion and upgrading of goods consumption,providing strong support for boosting consumption, expanding domestic demand, and building a strong domestic market. During the 15th Five-Year Plan period, the scale of goods consumption will steadily expand, the structure will be optimized and upgraded, and the advantages of the super-large market will continue to emerge.ByBy 2030, the total retail sales of consumer goods will reach approximately60trillion yuan, fostering the formation of trillion-level markets such as green consumption, smart consumption, and health consumption, and promoting sustained development and growth; retail sales of trillion-level categories such as automobiles, home appliances, communication equipment, and textiles and apparel will continue to grow, maintaining a globally leading market scale.

II. Promoting Consumption of BulkDurableGoods

(1) Automobile Consumption.Deepen the advancement ofpilot reforms for automobile circulation and consumption, accelerate the removal of unreasonablerestrictive measures in the field of automobile circulation and consumption, innovate management models for automobile use,expand automobileconsumption across the entire chain. Promote relevant regionsOptimize automobile purchase restriction measures to better meet residents’ car-buying needs.Cultivate and strengthen theautomotive aftermarket, supporting the development of car modification, maintenance and repair, motorsports, and RV camping, and establish a system for the recognition and management of traditional classic cars.Improve the inter-departmental information sharing mechanism, and establish an information interaction system covering the entire lifecycle of automobiles, including sales, registration, maintenance, insurance, and scrappage.Improve the management system for used car circulation,Promote mutual recognition of unified invoices for used car sales,and implementgraded and classified managementfor used car business entities.Implement a three-year action to promote high-quality development of small and mini passenger car rental, enhancing the quality and efficiency of rental services.Improvethe end-of-life vehicle recycling system,Strengthenmanagement of qualification recognition forend-of-life vehicle recycling and dismantling enterprises.Improve the construction of new energy vehicle charging infrastructure along highways and at transportation hubs,promoting balanced coverage and supply-demand matching of public charging piles and urban parking facilities.Advance the quality upgrade of highway service areas,Carry out work such as upgrading charging facilities and retrofitting public restrooms for elderly accessibility, and build a number of high-standard automobile service stations and consumption clusters along transportation routes.

(2) Home furnishing consumption.Accelerate the promotion of smart home applications, cultivate a number of large home improvement enterprises and platforms that operate with integrity and standardized services, guide enterprises to launch personalized and diversified products and service packages, vigorously develop customized, order-based, and appointment-based services, support enterprises in establishing smart home experience centers, and support households in carrying out whole-house smart renovations. Improve the recycling system for used furniture, and support enterprises in carrying out ‘deliver new+collect old’ and ‘internet+Recycling” service.

(3) Home appliance consumption.Encourage home appliance sales enterprises to cooperate with production and recycling enterprises to carry out promotional activities. Make good use of the support funds for pilot cities in the modern commercial circulation system,Promote professional and standardized home appliance recycling services into streets, communities, and villages, facilitating door-to-door disassembly and recycling of used home appliances as well as delivery and installation of new products, and upgrading the home appliance sales network, warehousing and distribution centers, and after-sales repair outlets.

III. Steadily Enhance Daily Consumer GoodsConsumption

(4) Food Consumption. Strengthen the production and supply of green and high-quality agricultural products. Encourage food production enterprises to adopt digital food labels to enhance consumers’ experience in reading food labels. Strengthen the connection between agricultural production and sales, and vigorously develop rural e-commerce, and accelerate the improvement of agricultural productCold chainshortcomings in express logistics. Establish a grading, classification, packaging, and labeling system for agricultural products. Strengthenmarket monitoring of daily necessities such as grain, oil, meat, eggs, milk, fruits, and vegetables to ensuremarketsupply.

(5)Beveragesconsumption.Encourage enterprises to adapt to changing consumer demands and develop diversified beverages. Raise tea beverage standards, improve tea beverage quality, and cultivate world-class tea beverage brands.Encouragecoffee originregionsto extend the coffee industry chain, and develop coffee picking, processing, and roastingCultural tourismleisure experience projects. Encouragetea drinks,coffeeand otherchainbrandsActively expandcounty-level consumptionmarkets.

(6) Textile and apparel consumption.Promote the integration of textile and apparel consumption with traditional Chinese culture,protectInheriting textile intangible cultural heritage.Developingdesignerbrands,ethniccharacteristicsregionsbrands, cultivate world-class brands, enhancethe international influence of Chinese fashion, and build platforms such as fashion weeks forfirst releases, first shows, and first exhibitions.Focus on advancing the ‘east silk, west solid’ work in the cocoon and silk industry, optimize regional layout, and expand silk consumption.

(seven)Cultural, sports, and entertainment suppliesconsumption.Promote consumption of high-quality cultural supplies featuring green and smart design, diverse adaptability, and creative national trends.Expand and optimize consumption scenarios for sports, stimulating consumption potential for competitive sports, outdoor activities, fitness, and leisure products. Improve the supply of ethnic musical instruments and smart instruments, and enrich consumption scenarios for musical instruments.Expand3Dprinting-related product consumption. Develop peripheral derivative product consumption and improveIPDevelop derivative product mechanisms to enhance the transformation of cultural creativity, and launch a batch ofthemed products and travel routes. Continuously optimize theIPconsumption environment, with a focus on strengthening the protection of intellectual property rights related to industrial designs and trademarks.

IV,SupportFeaturesProductsConsumption

(8)Silver-haired Productsconsumption.StrengthenR&D of key technologies and core components, and expand the application of technologies such as brain-computer integration and artificial intelligence in elderly-friendlyproducts, rehabilitation assistive devices, and otherfields.Increase the promotion of high-quality products from the ‘Catalogue for the Promotion of Elderly Care Products’,Promoting exoskeleton robots,electric wheelchairs, smart mattresses and other products, as well ashealth monitoring, incontinence care, transfer, and assisted bathingand otherequipmentEnter the homes of the elderly.Explore the establishment of a certification system for silver-hair products.Encourage commercial and trade circulation enterprises to set up dedicated sales areas for elderly-friendly products, and promote elderly-friendly productsinto supermarkets, hotels,into communities, hospitals,into pharmacies,and into elderly care institutions.

(9) Infant and toddlerproductsconsumption.Encourage enterprises to precisely match the growth needs of infants and toddlers at different ages,develop,produce healthy and nutritious food, multifunctional outdoor supplies, educational toys, and intelligent caredevicesetc.green, smart, and safe infant and child products. Encouragequalifiedenterprises to establish recycling and second-hand trading channels for children’s toys, sports equipment, and other products, to promote thecircular use of relatedproductsProvide safe and reliableguarantees.

(10)Domestic products“trendy items“consumption.Deepen the demonstration creation of China Time-honored Brands and improve the“dynamic management mechanism with both entry and exit”.Promote thetime-honored brandsRefine and strengthen, promoteclusteringdevelopment.Support time-honored brands in going global.Support regions indeveloping ‘must-buy, must-take’city gifts.Supportdomestic famous, special, and superior new products, consumer name brands, and intangible cultural heritagerelatedproducts,cultural and creative productsentering duty-free stores for departure tax refunds,Duty-free shops at border ports and downtown duty-free shops.

(101) Consumption of quality foreign trade products.Carry out according to local conditionsthe“China Tour of Quality Foreign Trade Products”,Strengthen the connection between production and sales of quality foreign trade products and their market promotion. Support regions with the right conditions tobuild exhibition and sales centers for quality foreign trade products, promote theclustering and development of quality foreign trade product brands. Encourage e-commerce platforms to set up dedicated online zones for quality foreign trade products, strengthen support measures such as direct order sourcing and operational assistance, and create integrated online-offline consumption scenarios.

(102. International premium consumption.Facilitate imports of quality consumer goods needed domestically, including green, healthy, smart, and fashionable products. Leverage platforms such as the China International Import Expo and other exhibitions, cross-border e-commerce retail imports, andthe ‘Silk Road E-commerce’ international cooperation to expand import channels. Continue to host the China International Consumer Products Expo to enrich the supply of premium international consumer goods. Strengthen the linkage between ‘Shop in China’ and ‘Export from China’.

5. Cultivate and expand upgraded categories.ProductsConsumption

(13) Green consumption.Actively promote new energy vehicles, energy-saving home appliances, water-saving devices, green building materials, green food, and other green and low-carbon products. Accelerate the cultivation ofgreen shopping malls, green hotels, and othergreen circulation entities. Build a green supply chain, improve the green product certification and labeling system. Promote the production, consumption, and use of raw and auxiliary materials and products with low (or zero) volatile organic compound (VOCs) content, promote the use of green packaging. Improve the incentive mechanism for green consumption.

(14) Smart consumption.Build a national AI application pilot base in the consumer sector, improve the R&D mechanism for AI products, and launch a batch of internationally leading smart consumer products with great consumption potential. Accelerate the development ofAI-enabled phones and computers, smart wearable devices,smart robots,Promote the application of smart home and other products. Build“Artificial Intelligence+Consumer“clustersand collection stores, artificial intelligenceapplicationexperience centers and other consumer infrastructure.

(105) Health consumption.Carry outdietaryNutritioneducation, guiding residents toward low-fat diets and increasing intake of soy products and dairy.Supportthe review and registration of new functional health foods, expandingthe catalog of health food ingredients,Promoteinnovation in R&D of health foods. Optimize the approval procedures for foods for special medical purposes, and facilitate rapid approval of such foods for rare diseases.Enhance the comprehensive service capabilities of retail pharmacies in medicine and health, and build “health stations.”

VI.Strengthen Support and Guarantees

(16)Improve urban and rural consumption infrastructure.Deepen the cultivation and development of international consumer center cities, advance the construction of an internationalized consumption environment, and orderly promote thecreation of national demonstration pedestrian streets(shopping districts). Optimize the layout of departure tax refund stores, duty-free shops.Implement category-specific policies to support the renewal of circulation infrastructure, innovation in consumption scenarios, and technological advancement of circulation enterprises; accelerate the expansion of branded chain stores; improve the quality and efficiency of county-level commerce and the renovation and upgrading of ‘thousand markets and ten thousand stores’; deeply implement the rural e-commerce high-quality development project to further stimulate consumption vitality in lower-tier markets. Create the Golden Autumn Consumption Season of the Chinese Farmers’ Harvest Festival and cultivate new consumption scenarios such as harvest markets.Deepen the action to improve the quality and efficiency of rural tourism, and promote the standardized and high-quality development of key rural tourism villages and towns..

(107) Improve the consumer goods standards system.Accelerateintelligent connectedvehicles,smartHome appliances, home furnishings, digital products,AI terminalsand other product standardsapplication. Accelerate the formulation of smart home interconnection standards,improve national standards for basic communication protocols and data interfaces of smart terminals. Shorten thekeystandard development and revision cycle, and establish a rapid responsemechanism, and proactively plan the development of standards related to trendy toy derivative products in advance.Implement quality-strengthening chain actions for key consumer goods industries, strengthen quality support and standard leadership. Carry out monitoring of the implementation of consumer goods standards and evaluation of implementation effects. Strengthen the alignment of standards and certification between domestic and foreign trade products.

(Teneight) Strengthen consumer brand building.Actively promote the debut economy, and support the holding of debut, first-show, and first-exhibition activities.SupportDomesticand foreign trade enterprises’ branddevelopment, encouragechain commercial enterprises and e-commerce platforms to develop their own brands.Continue to build the China Consumer Famous Products Matrix.Actively create regional public brands, and improve capabilities in brand design, market promotion, and brand maintenance. Progressively advance the global layout of key brands, and actively introduce international brands.Organize well“China Brand Day”event, creating Chinese premium products.

(19) Strengthen fiscal and financial support. Make good use of policies such as interest subsidies for personal consumption loans, interest subsidies for loans to service industry business entities, and pilot programs for new business models, new models, and new scenarios in consumption, fully leveraging the leveraging role of fiscal funds. Encourage financial institutions to increase support for automobiles, home appliances, and digital products under the premise of legal compliance and controllable risks.Smartfor consumption such as homefinancialsupport, develop diversified financial products. Support financial institutions in deepening cooperation with merchants and platforms to jointly develop financial products and services tailored to the characteristics of the consumer industry.Improve domestic trade insurance policies, expand the scale and coverage of underwriting. Encourage grassroots trade unions to purchase daily necessities, grain and oil products, etc. for various condolence activities in accordance with the regulations on the use of union funds.

(Twenty) Standardizethe order of the commodityconsumer market.Promote the application ofdomestic trade transaction guidelines,encourage key regions and key industries to pilot first,Promotethe unification of trading rules in the domestic market,reducetransaction costs.In accordance with the law,severely crack down on counterfeit and shoddy products, falsemarketingpromotions, infringement of intellectual property rights, and otherIllegaland non-compliant acts.

Ministry of Commerce National Development and Reform Commission Ministry of Industry and Information Technology

Ministry of Finance Ministry of Agriculture and Rural Affairs Ministry of Culture and Tourism

State Administration for Market Regulation

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